中商官网
研究报告
海信家电（000921）
主要经济指标
| 类别\年份 | 营业收入 （元) |
营业利润 （元) |
利润总额 （元) |
净利润 （元) |
资产总计 （元) |
负债合计 （元) |
股东权益合计 （元) |
| 1996 | 2761000000.0000 | 449000000.0000 | 454000000.0000 | 423000000.0000 | 2840000000.0000 | 867000000.0000 | 1972000000.0000 |
| 1997 | 3410000000.0000 | 609000000.0000 | 662000000.0000 | 596000000.0000 | 4950000000.0000 | 1712000000.0000 | 3238000000.0000 |
| 1998 | 3813000000.0000 | 640000000.0000 | 689000000.0000 | 614000000.0000 | 6664000000.0000 | 2924000000.0000 | 3740000000.0000 |
| 1999 | 5598000000.0000 | 541000000.0000 | 692000000.0000 | 685000000.0000 | 7485000000.0000 | 2231000000.0000 | 5254000000.0000 |
| 2000 | 3870000000.0000 | -994000000.0000 | -1001000000.0000 | -1007000000.0000 | 6893000000.0000 | 2672000000.0000 | 4221000000.0000 |
| 2001 | 4382000000.0000 | -1438000000.0000 | -1490000000.0000 | -1490000000.0000 | 6510000000.0000 | 3819000000.0000 | 2691000000.0000 |
| 2002 | 4878000000.0000 | 98061200.0000 | 104000000.0000 | 101000000.0000 | 7657000000.0000 | 4859000000.0000 | 2797000000.0000 |
| 2003 | 6168000000.0000 | 215000000.0000 | 220000000.0000 | 208000000.0000 | 9501000000.0000 | 6455000000.0000 | 3046000000.0000 |
| 2004 | 7923000000.0000 | -234000000.0000 | -233000000.0000 | -256000000.0000 | 11361000000.0000 | 8224000000.0000 | 3138000000.0000 |
| 2005 | 6978000000.0000 | -3109000000.0000 | -3782000000.0000 | -3783000000.0000 | 5370000000.0000 | 6220000000.0000 | -850000000.0000 |
| 2006 | 6978000000.0000 | -115000000.0000 | 406300.0000 | 21277100.0000 | 4567000000.0000 | 5295000000.0000 | -728000000.0000 |
| 2007 | 8822000000.0000 | -148000000.0000 | 226000000.0000 | 215000000.0000 | 4421000000.0000 | 5040000000.0000 | -618000000.0000 |
| 2008 | 8635000000.0000 | -309000000.0000 | -228000000.0000 | -232000000.0000 | 3779000000.0000 | 4621000000.0000 | -842000000.0000 |
| 2009 | 12972000000.0000 | 52854700.0000 | 196000000.0000 | 173000000.0000 | 4348000000.0000 | 5049000000.0000 | -701000000.0000 |
| 2010 | 17690000000.0000 | 129000000.0000 | 628000000.0000 | 596000000.0000 | 8019000000.0000 | 7108000000.0000 | 911000000.0000 |
| 2011 | 18489000000.0000 | 101000000.0000 | 247000000.0000 | 225000000.0000 | 7635000000.0000 | 6475000000.0000 | 1161000000.0000 |
| 2012 | 18959000000.0000 | 686000000.0000 | 743000000.0000 | 732000000.0000 | 9200000000.0000 | 7327000000.0000 | 1873000000.0000 |
| 2013 | 24360000000.0000 | 1202000000.0000 | 1299000000.0000 | 1246000000.0000 | 12208000000.0000 | 9025000000.0000 | 3183000000.0000 |
| 2014 | 26534000000.0000 | 652000000.0000 | 771000000.0000 | 712000000.0000 | 13267000000.0000 | 9326000000.0000 | 3941000000.0000 |
| 2015 | 23472000000.0000 | 314000000.0000 | 624000000.0000 | 544000000.0000 | 14293000000.0000 | 9819000000.0000 | 4474000000.0000 |
| 2016 | 26730000000.0000 | 1078000000.0000 | 1270000000.0000 | 1142000000.0000 | 19055000000.0000 | 13732000000.0000 | 5323000000.0000 |
| 2017 | 33488000000.0000 | 2031000000.0000 | 2253000000.0000 | 2072000000.0000 | 21607000000.0000 | 14520000000.0000 | 7087000000.0000 |
| 2018 | 36020000000.0000 | 1509000000.0000 | 1565000000.0000 | 1423000000.0000 | 21828000000.0000 | 13938000000.0000 | 7889000000.0000 |
| 2019 | 37453000000.0000 | 2055000000.0000 | 2152000000.0000 | 1950000000.0000 | 33991000000.0000 | 21510000000.0000 | 12481000000.0000 |
| 2020 | 48393000000.0000 | 3195000000.0000 | 3485000000.0000 | 2846000000.0000 | 41812000000.0000 | 27405000000.0000 | 14407000000.0000 |
| 2021 | 67563000000.0000 | 2781000000.0000 | 2917000000.0000 | 2343000000.0000 | 55949000000.0000 | 40357000000.0000 | 15591000000.0000 |
| 2022 | 74115000000.0000 | 3367000000.0000 | 3824000000.0000 | 3069000000.0000 | 55376000000.0000 | 39097000000.0000 | 16279000000.0000 |
| 2023 | 85600000000.0000 | 5248000000.0000 | 5685000000.0000 | 4791000000.0000 | 65946000000.0000 | 46550000000.0000 | 19396000000.0000 |
| 2024 | 92746000000.0000 | 5679000000.0000 | 5966000000.0000 | 5126000000.0000 | 69702000000.0000 | 50327000000.0000 | 19375000000.0000 |
| 2025 | 87928000000.0000 | 5280000000.0000 | 5449000000.0000 | 4734000000.0000 | 69984000000.0000 | -- | 21521000000.0000 |
盈利能力分析
| 类别\年份 | 销售毛利率 （%) |
营业利润率 （%) |
总资产利润率 （%) |
净资产收益率 | 存货周转率 | 应收账款周转率 （次) |
总资产周转率 （次) |
| 1996 | 15.47 | 16.44 | 15.99 | -- | 6.4500 | 7.36 | 0.97 |
| 1997 | 17.71 | 19.41 | 13.37 | -- | 5.6100 | 6.74 | 0.69 |
| 1998 | 14.14 | 18.07 | 10.34 | -- | 2.9100 | 6.93 | 0.57 |
| 1999 | 9.86 | 12.36 | 9.25 | -- | 2.8300 | -- | 0.75 |
| 2000 | -25.92 | -25.87 | -14.52 | -15.2000 | 2.0200 | -- | 0.56 |
| 2001 | -30.99 | -34.00 | -22.89 | -48.9000 | 2.4400 | 19.83 | 0.67 |
| 2002 | 2.01 | 2.13 | 1.36 | 4.0200 | 3.2800 | 16.19 | 0.64 |
| 2003 | 3.52 | 3.57 | 2.32 | 7.4800 | 2.9200 | 11.09 | 0.65 |
| 2004 | -2.16 | -2.94 | -2.05 | -2.3100 | 2.6800 | 8.84 | 0.70 |
| 2005 | -43.77 | -54.20 | -70.43 | -- | 3.2100 | 8.49 | 1.30 |
| 2006 | -1.71 | 0.01 | 0.01 | -- | 5.3100 | 16.60 | 1.53 |
| 2007 | -1.79 | 2.56 | 5.11 | -- | 7.9200 | 17.76 | 2.00 |
| 2008 | -3.23 | -2.64 | -6.03 | -- | 10.1200 | 13.41 | 2.28 |
| 2009 | 0.31 | 1.51 | 4.51 | -- | 13.0200 | 11.47 | 2.98 |
| 2010 | -1.61 | 3.55 | 7.83 | 293.2600 | 11.5400 | 15.27 | 2.21 |
| 2011 | -0.23 | 1.34 | 3.24 | 33.7200 | 8.8100 | 14.51 | 2.42 |
| 2012 | 1.94 | 3.92 | 8.08 | 61.9500 | 9.1500 | 14.31 | 2.06 |
| 2013 | 3.37 | 5.33 | 10.64 | 58.1600 | 8.9900 | 15.71 | 2.00 |
| 2014 | 1.32 | 2.91 | 5.81 | 21.6500 | 7.6800 | 14.62 | 2.00 |
| 2015 | -0.91 | 2.66 | 4.37 | 15.4900 | 7.1100 | 11.53 | 1.64 |
| 2016 | 1.96 | 4.75 | 6.66 | 24.2300 | 8.3100 | 11.11 | 1.40 |
| 2017 | 0.98 | 6.73 | 10.43 | 35.1200 | 8.9000 | 12.05 | 1.55 |
| 2018 | 1.05 | 4.34 | 7.17 | 19.7900 | 9.1800 | 12.15 | 1.65 |
| 2019 | 1.42 | 5.75 | 6.33 | 22.2100 | 9.1200 | 10.60 | 1.10 |
| 2020 | 5.34 | 7.20 | 8.33 | 16.9900 | 9.4300 | 9.16 | 1.16 |
| 2021 | 2.69 | 4.32 | 5.21 | 9.6400 | 8.5200 | 8.80 | 1.21 |
| 2022 | 3.28 | 5.16 | 6.91 | 13.1300 | 7.8400 | 9.02 | 1.34 |
| 2023 | 4.57 | 6.64 | 8.62 | 22.6400 | 10.0100 | 10.14 | 1.30 |
| 2024 | 4.10 | 6.43 | 8.56 | 23.2700 | 10.2500 | 9.41 | 1.33 |
| 2025 | 3.87 | 6.20 | 7.79 | -- | -- | -- | 1.26 |
偿债能力分析
| 类别\年份 | 资产负债率 （%) |
股东权益比率 （%) |
流动比率 | 速动比率 |
| 1996 | 30.53 | 69.44 | 2.3800 | 1.7000 |
| 1997 | 34.59 | 65.41 | 2.2100 | 1.6800 |
| 1998 | 43.88 | 56.12 | 1.5800 | 1.0500 |
| 1999 | 29.81 | 70.19 | 2.2600 | 1.4300 |
| 2000 | 38.76 | 61.24 | 1.5900 | 0.8100 |
| 2001 | 58.66 | 41.34 | 0.9900 | 0.6300 |
| 2002 | 63.46 | 36.53 | 1.2300 | 0.9200 |
| 2003 | 67.94 | 32.06 | 1.0600 | 0.6900 |
| 2004 | 72.39 | 27.62 | 0.9600 | 0.5600 |
| 2005 | 115.83 | -15.83 | 0.4900 | 0.2600 |
| 2006 | 115.94 | -15.94 | 0.4600 | 0.2600 |
| 2007 | 114.00 | -13.98 | 0.5000 | 0.2800 |
| 2008 | 122.28 | -22.28 | 0.4000 | 0.2700 |
| 2009 | 116.12 | -16.12 | 0.4800 | 0.3100 |
| 2010 | 88.64 | 11.36 | 0.7100 | 0.3800 |
| 2011 | 84.81 | 15.21 | 0.7200 | 0.4200 |
| 2012 | 79.64 | 20.36 | 0.8500 | 0.5600 |
| 2013 | 73.93 | 26.07 | 0.9300 | 0.5900 |
| 2014 | 70.29 | 29.71 | 0.9100 | 0.4900 |
| 2015 | 68.70 | 31.30 | 0.9000 | 0.6000 |
| 2016 | 72.07 | 27.93 | 0.9700 | 0.6400 |
| 2017 | 67.20 | 32.80 | 1.0500 | 0.6800 |
| 2018 | 63.85 | 36.14 | 1.0600 | 0.7400 |
| 2019 | 63.28 | 36.72 | 1.1800 | 0.8500 |
| 2020 | 65.54 | 34.46 | 1.1300 | 0.8100 |
| 2021 | 72.13 | 27.87 | 1.0400 | 0.6800 |
| 2022 | 70.60 | 29.40 | 1.0100 | 0.7200 |
| 2023 | 70.59 | 29.41 | 1.0200 | 0.7500 |
| 2024 | 72.20 | 27.80 | 1.1000 | 0.7900 |
| 2025 | 0.00 | 30.75 | -- | -- |
成本费用分析
| 类别\年份 | 营业成本 （元) |
销售费用 （元) |
管理费用 （元) |
财务费用 （元) |
| 1996 | 2334000000.0000 | 112000000.0000 | 248000000.0000 | 37499200.0000 |
| 1997 | 2806000000.0000 | 239000000.0000 | 429000000.0000 | 41926700.0000 |
| 1998 | 3274000000.0000 | 441000000.0000 | 319000000.0000 | 70098200.0000 |
| 1999 | 5046000000.0000 | 757000000.0000 | 370000000.0000 | 72260400.0000 |
| 2000 | 4873000000.0000 | 918000000.0000 | 631000000.0000 | 73030800.0000 |
| 2001 | 5740000000.0000 | 1126000000.0000 | 912000000.0000 | 86687900.0000 |
| 2002 | 4780000000.0000 | 791000000.0000 | 59899300.0000 | 90008600.0000 |
| 2003 | 5951000000.0000 | 1002000000.0000 | 365000000.0000 | 100000000.0000 |
| 2004 | 8094000000.0000 | 1182000000.0000 | 521000000.0000 | 127000000.0000 |
| 2005 | 10032000000.0000 | 1530000000.0000 | 1521000000.0000 | 167000000.0000 |
| 2006 | 7097000000.0000 | 832000000.0000 | 365000000.0000 | 159000000.0000 |
| 2007 | 8980000000.0000 | 1117000000.0000 | 312000000.0000 | 119000000.0000 |
| 2008 | 8914000000.0000 | 1081000000.0000 | 337000000.0000 | 151000000.0000 |
| 2009 | 12932000000.0000 | 2217000000.0000 | 490000000.0000 | 76033200.0000 |
| 2010 | 17974000000.0000 | 2524000000.0000 | 529000000.0000 | 74595700.0000 |
| 2011 | 18531000000.0000 | 2636000000.0000 | 548000000.0000 | 56004000.0000 |
| 2012 | 18592000000.0000 | 2732000000.0000 | 641000000.0000 | 42177900.0000 |
| 2013 | 23538000000.0000 | 3678000000.0000 | 814000000.0000 | 572500.0000 |
| 2014 | 26183000000.0000 | 4389000000.0000 | 857000000.0000 | 15003200.0000 |
| 2015 | 23685000000.0000 | 4309000000.0000 | 905000000.0000 | 11581600.0000 |
| 2016 | 26207000000.0000 | 4641000000.0000 | 947000000.0000 | 7955300.0000 |
| 2017 | 33159000000.0000 | 4772000000.0000 | 426000000.0000 | 9777600.0000 |
| 2018 | 35641000000.0000 | 5006000000.0000 | 426000000.0000 | 34610600.0000 |
| 2019 | 36923000000.0000 | 5670000000.0000 | 515000000.0000 | -8012300.0000 |
| 2020 | 45809000000.0000 | 6891000000.0000 | 619000000.0000 | -110000000.0000 |
| 2021 | 65743000000.0000 | 7672000000.0000 | 1327000000.0000 | 121000000.0000 |
| 2022 | 71687000000.0000 | 8071000000.0000 | 1821000000.0000 | -118000000.0000 |
| 2023 | 81691000000.0000 | 8556000000.0000 | 2296000000.0000 | -161000000.0000 |
| 2024 | 88948000000.0000 | 9002000000.0000 | 2499000000.0000 | -13935100.0000 |
| 2025 | 84525000000.0000 | 8662000000.0000 | 2404000000.0000 | 230000000.0000 |