中商官网
研究报告
方向传媒（872424）
主要经济指标
| 类别\年份 | 营业收入 （元) |
营业收入同比 （%) |
营业利润 （元) |
营业利润同比 （%) |
利润总额 （元) |
利润总额同比 （%) |
净利润 （元) |
净利润同比 （%) |
| 2024-12-31 | 14280600.0000 | 32.40 | 416700.0000 | -117.69 | 297400.0000 | -112.63 | 297400.0000 | -112.63 |
| 2024-06-30 | 6050000.0000 | -14.25 | 103300.0000 | 262.46 | 91100.0000 | 219.65 | 91100.0000 | 219.65 |
| 2023-12-31 | 10786000.0000 | -24.77 | -2355400.0000 | -493.29 | -2355400.0000 | -493.29 | -2355400.0000 | -493.29 |
| 2022-12-31 | 14337900.0000 | 15.75 | 598900.0000 | -58.05 | 598900.0000 | -58.03 | 598900.0000 | -58.03 |
| 2022-06-30 | 7341100.0000 | 12.69 | -5690.0200 | -100.30 | -5700.0000 | -100.30 | -5700.0000 | -100.40 |
| 2023-06-30 | 7055600.0000 | -3.89 | 28500.0000 | -600.88 | 28500.0000 | -600.00 | 28500.0000 | -600.00 |
| 2021-06-30 | 6514400.0000 | 84.13 | 1904100.0000 | 166.23 | 1904100.0000 | 166.23 | 1428100.0000 | 183.47 |
| 2021-12-31 | 12387000.0000 | 40.12 | 1427600.0000 | -339.29 | 1426900.0000 | -339.17 | 1426900.0000 | -252.46 |
| 2019-12-31 | 8245500.0000 | 3.27 | -1092500.0000 | -37.71 | -1092500.0000 | -302.17 | -846900.0000 | -361.71 |
| 2020-06-30 | 3537900.0000 | 3.60 | 715200.0000 | 608.82 | 715200.0000 | 608.82 | 503800.0000 | 1584.95 |
| 2020-12-31 | 8840000.0000 | 7.21 | -596600.0000 | -45.39 | -596600.0000 | -45.39 | -935900.0000 | 10.51 |
| 2018-06-30 | 2936900.0000 | 2.14 | -10600.0000 | -58.59 | -10600.0000 | -58.59 | -48300.0000 | -18.00 |
| 2019-06-30 | 3415100.0000 | 16.28 | 100900.0000 | -1051.89 | 100900.0000 | -1051.89 | 29900.0000 | -161.90 |
| 2018-12-31 | 7984300.0000 | 2.59 | -1753800.0000 | -1.33 | 540400.0000 | -130.40 | 323600.0000 | -122.01 |
| 2017-06-30 | 2875400.0000 | -- | -25600.0000 | -∞ | -25600.0000 | -∞ | -58900.0000 | -∞ |
| 2017-12-31 | 7783000.0000 | 16.50 | -1777400.0000 | -9865.93 | -1777400.0000 | -728.72 | -1470500.0000 | -1424.77 |
| 2015-12-31 | 2509300.0000 | -- | -519200.0000 | -∞ | 280800.0000 | -- | 198100.0000 | -- |
| 2017-05-31 | 2677500.0000 | -- | -572800.0000 | -∞ | 232900.0000 | -- | 154600.0000 | -- |
| 2016-12-31 | 6680600.0000 | 166.23 | 18200.0000 | -103.51 | 282700.0000 | 0.68 | 111000.0000 | -43.97 |
| 2025-06-30 | -- | -100.00 | 113200.0000 | 9.58 | 113200.0000 | 24.26 | 113200.0000 | 24.26 |
盈利能力分析
| 类别\年份 | 销售毛利率 （%) |
营业利润率 （%) |
总资产利润率 （%) |
净资产收益率 | 存货周转率 | 应收账款周转率 （次) |
总资产周转率 （次) |
| 2024-12 | 2.69 | 2.08 | 1.48 | 7.5900 | 1.1300 | 5.84 | 0.71 |
| 2024-06 | 1.67 | 1.51 | 0.44 | 2.3900 | 0.4900 | 8.25 | 0.29 |
| 2023-12 | -22.26 | -21.84 | -11.58 | -53.9100 | 0.9200 | 6.06 | 0.53 |
| 2022-12 | 2.21 | 4.18 | 2.87 | 10.3000 | 1.0900 | 8.63 | 0.69 |
| 2022-06 | -0.10 | -0.08 | -0.03 | -0.1000 | 0.5500 | 6.78 | 0.42 |
| 2023-06 | 0.37 | 0.40 | 0.17 | 0.6700 | 0.5900 | 8.74 | 0.42 |
| 2021-06 | 29.22 | 29.23 | 10.95 | 29.7300 | 0.4100 | 9.36 | 0.37 |
| 2021-12 | 10.84 | 11.52 | 7.47 | 29.7100 | 0.9400 | 9.57 | 0.65 |
| 2019-12 | -15.85 | -13.25 | -7.08 | -15.5400 | 1.2400 | 7.31 | 0.53 |
| 2020-06 | 19.94 | 20.22 | 3.87 | 9.5500 | 0.2300 | 4.69 | 0.19 |
| 2020-12 | -9.08 | -6.75 | -2.91 | -20.5300 | 0.9900 | 7.58 | 0.43 |
| 2018-06 | -69.32 | -0.36 | -0.10 | -0.8700 | 1.7600 | -- | 0.28 |
| 2019-06 | -2.47 | 2.95 | 0.73 | 0.5100 | 0.3900 | 5.13 | 0.25 |
| 2018-12 | -22.59 | 6.77 | 4.78 | 5.6700 | 2.9200 | 4.83 | 0.71 |
| 2017-06 | -28.95 | -0.89 | -- | -5.2900 | -- | -- | -- |
| 2017-12 | -36.98 | -22.84 | -20.78 | -71.0100 | 47.8100 | 6.26 | 0.91 |
| 2015-12 | -20.69 | 11.19 | 11.20 | -- | 8.9700 | 13.76 | 1.00 |
| 2017-05 | -21.39 | 8.70 | 2.76 | 62.9000 | -- | -- | 0.32 |
| 2016-12 | 0.27 | 4.23 | 5.12 | -- | 24.5100 | 26.89 | 1.21 |
| 2025-06 | -- | -- | -- | -- | -- | -- | -- |
偿债能力分析
| 类别\年份 | 资产负债率 （%) |
股东权益比率 （%) |
流动比率 | 速动比率 |
| 2024-12 | 79.71 | 20.29 | 1.7200 | 0.7500 |
| 2024-06 | 81.45 | 18.55 | 1.0300 | 0.3700 |
| 2023-12 | 81.46 | 18.54 | 1.0200 | 0.2900 |
| 2022-12 | 70.67 | 29.33 | 1.1300 | 0.4500 |
| 2022-06 | 68.83 | 31.17 | 1.0500 | 0.2800 |
| 2023-06 | 63.76 | 36.24 | 1.2300 | 0.2800 |
| 2021-06 | 68.27 | 31.73 | 0.9300 | 0.2000 |
| 2021-12 | 71.11 | 28.89 | 0.9700 | 0.2000 |
| 2019-12 | 67.43 | 32.57 | 0.9500 | 0.1700 |
| 2020-06 | 70.08 | 29.92 | 0.9200 | 0.2900 |
| 2020-12 | 80.06 | 19.94 | 0.7800 | 0.1600 |
| 2018-06 | 46.83 | 53.17 | 1.0300 | 0.4500 |
| 2019-06 | 57.41 | 42.59 | 1.2800 | 0.3700 |
| 2018-12 | 48.07 | 51.93 | 1.2000 | 0.4200 |
| 2017-06 | -- | -- | -- | -- |
| 2017-12 | 35.13 | 64.87 | 1.1000 | 1.0400 |
| 2015-12 | 123.63 | -23.63 | 0.2600 | 0.1800 |
| 2017-05 | 26.73 | 73.27 | -- | -- |
| 2016-12 | 100.57 | -0.57 | 0.2600 | 0.2200 |
| 2025-06 | -- | -- | -- | -- |
成本费用分析
| 类别\年份 | 营业成本 （元) |
销售费用 （元) |
管理费用 （元) |
财务费用 （元) |
| 2024-12 | 13896700.0000 | 170400.0000 | 3504400.0000 | 702300.0000 |
| 2024-06 | 5949100.0000 | 118000.0000 | 1447600.0000 | 369400.0000 |
| 2023-12 | 13187100.0000 | 208700.0000 | 4315700.0000 | 571000.0000 |
| 2022-12 | 14020800.0000 | 169100.0000 | 3341000.0000 | 302400.0000 |
| 2022-06 | 7348600.0000 | 130900.0000 | 1927200.0000 | 123200.0000 |
| 2023-06 | 7029600.0000 | 119000.0000 | 1613900.0000 | 181600.0000 |
| 2021-06 | 4610800.0000 | 86100.0000 | 1094100.0000 | 135100.0000 |
| 2021-12 | 11044700.0000 | 146900.0000 | 2361200.0000 | 260200.0000 |
| 2019-12 | 9552300.0000 | 109000.0000 | 2862700.0000 | 249300.0000 |
| 2020-06 | 2832300.0000 | 44000.0000 | 1084900.0000 | 158300.0000 |
| 2020-12 | 9642900.0000 | 147600.0000 | 2536900.0000 | 341700.0000 |
| 2018-06 | 4972700.0000 | 406000.0000 | 2204100.0000 | 31600.0000 |
| 2019-06 | 3499400.0000 | 101000.0000 | 1397500.0000 | 106300.0000 |
| 2018-12 | 9788300.0000 | 399000.0000 | 3088500.0000 | 101600.0000 |
| 2017-06 | 3707800.0000 | 466200.0000 | 1018900.0000 | 31700.0000 |
| 2017-12 | 10661200.0000 | 1021500.0000 | 3437900.0000 | 76900.0000 |
| 2015-12 | 3028500.0000 | 522300.0000 | 668400.0000 | 400.0000 |
| 2017-05 | 3250300.0000 | 395700.0000 | 774700.0000 | 26000.0000 |
| 2016-12 | 6662400.0000 | 848900.0000 | 1090800.0000 | 29400.0000 |
| 2025-06 | 4526800.0000 | 47000.0000 | 1609800.0000 | 296300.0000 |