中商官网
研究报告
凤凰传媒（601928）
主要经济指标
| 类别\年份 | 营业收入 （元) |
营业利润 （元) |
利润总额 （元) |
净利润 （元) |
资产总计 （元) |
负债合计 （元) |
股东权益合计 （元) |
| 2008 | 4574000000.0000 | 448000000.0000 | 515000000.0000 | 452000000.0000 | 6852000000.0000 | 2466000000.0000 | 4386000000.0000 |
| 2009 | 5037000000.0000 | 610000000.0000 | 666000000.0000 | 650000000.0000 | 7826000000.0000 | 2582000000.0000 | 5244000000.0000 |
| 2010 | 5407000000.0000 | 577000000.0000 | 669000000.0000 | 663000000.0000 | 7614000000.0000 | 3564000000.0000 | 4051000000.0000 |
| 2011 | 6027000000.0000 | 592000000.0000 | 741000000.0000 | 738000000.0000 | 12365000000.0000 | 3421000000.0000 | 8944000000.0000 |
| 2012 | 6706000000.0000 | 730000000.0000 | 936000000.0000 | 932000000.0000 | 13281000000.0000 | 3777000000.0000 | 9504000000.0000 |
| 2013 | 7648000000.0000 | 851000000.0000 | 979000000.0000 | 964000000.0000 | 15559000000.0000 | 5040000000.0000 | 10519000000.0000 |
| 2014 | 9618000000.0000 | 1004000000.0000 | 1249000000.0000 | 1233000000.0000 | 16864000000.0000 | 6165000000.0000 | 10699000000.0000 |
| 2015 | 10046000000.0000 | 973000000.0000 | 1174000000.0000 | 1154000000.0000 | 17914000000.0000 | 6569000000.0000 | 11345000000.0000 |
| 2016 | 10547000000.0000 | 1045000000.0000 | 1229000000.0000 | 1209000000.0000 | 19318000000.0000 | 6984000000.0000 | 12334000000.0000 |
| 2017 | 11050000000.0000 | 1274000000.0000 | 1261000000.0000 | 1211000000.0000 | 20577000000.0000 | 7464000000.0000 | 13113000000.0000 |
| 2018 | 11789000000.0000 | 1425000000.0000 | 1411000000.0000 | 1389000000.0000 | 21763000000.0000 | 7821000000.0000 | 13942000000.0000 |
| 2019 | 12585000000.0000 | 1421000000.0000 | 1443000000.0000 | 1414000000.0000 | 23822000000.0000 | 9267000000.0000 | 14555000000.0000 |
| 2020 | 12135000000.0000 | 1609000000.0000 | 1619000000.0000 | 1613000000.0000 | 25650000000.0000 | 10313000000.0000 | 15337000000.0000 |
| 2021 | 12517000000.0000 | 2512000000.0000 | 2508000000.0000 | 2482000000.0000 | 28672000000.0000 | 12244000000.0000 | 16428000000.0000 |
| 2022 | 13596000000.0000 | 2175000000.0000 | 2128000000.0000 | 2107000000.0000 | 29702000000.0000 | 12149000000.0000 | 17553000000.0000 |
| 2023 | 13645000000.0000 | 2333000000.0000 | 2328000000.0000 | 2961000000.0000 | 31350000000.0000 | 11921000000.0000 | 19429000000.0000 |
| 2024 | 13606000000.0000 | 2270000000.0000 | 2266000000.0000 | 1596000000.0000 | 30747000000.0000 | 10991000000.0000 | 19756000000.0000 |
盈利能力分析
| 类别\年份 | 销售毛利率 （%) |
营业利润率 （%) |
总资产利润率 （%) |
净资产收益率 | 存货周转率 | 应收账款周转率 （次) |
总资产周转率 （次) |
| 2008 | 9.84 | 11.26 | 7.52 | 11.2100 | 2.3700 | 22.81 | 0.67 |
| 2009 | 11.67 | 13.22 | 8.51 | 13.5400 | 2.7300 | 23.56 | 0.64 |
| 2010 | 10.30 | 12.37 | 8.79 | 13.3800 | 2.9400 | 20.06 | 0.71 |
| 2011 | 9.61 | 12.29 | 5.99 | 17.4600 | 2.6900 | 21.86 | 0.49 |
| 2012 | 9.78 | 13.96 | 7.05 | 10.1400 | 2.6500 | 27.76 | 0.50 |
| 2013 | 9.62 | 12.80 | 6.29 | 9.8500 | 2.8100 | 26.16 | 0.49 |
| 2014 | 9.31 | 12.99 | 7.41 | 12.1000 | 2.9800 | 19.79 | 0.57 |
| 2015 | 8.87 | 11.69 | 6.55 | 10.6900 | 2.6900 | 13.37 | 0.56 |
| 2016 | 9.03 | 11.65 | 6.36 | 10.4700 | 2.8600 | 12.76 | 0.55 |
| 2017 | 6.93 | 11.41 | 6.13 | 9.6900 | 2.9800 | 13.10 | 0.54 |
| 2018 | 8.05 | 11.97 | 6.48 | 10.3300 | 3.2800 | 13.61 | 0.54 |
| 2019 | 9.65 | 11.47 | 6.06 | 9.9100 | 3.0600 | 12.71 | 0.53 |
| 2020 | 10.78 | 13.34 | 6.31 | 11.1500 | 2.9900 | 13.11 | 0.47 |
| 2021 | 10.59 | 20.04 | 8.75 | 16.0200 | 3.1800 | 18.79 | 0.44 |
| 2022 | 12.62 | 15.65 | 7.16 | 12.6500 | 3.2900 | 17.46 | 0.46 |
| 2023 | 14.43 | 17.06 | 7.43 | 16.3400 | 3.7900 | 17.22 | 0.44 |
| 2024 | 14.38 | 16.65 | 7.37 | 8.3200 | 4.2400 | 21.45 | 0.44 |
偿债能力分析
| 类别\年份 | 资产负债率 （%) |
股东权益比率 （%) |
流动比率 | 速动比率 |
| 2008 | 35.99 | 64.01 | 2.2800 | 1.6500 |
| 2009 | 32.99 | 67.01 | 2.4200 | 1.7600 |
| 2010 | 46.81 | 53.20 | 1.8200 | 1.2700 |
| 2011 | 27.67 | 72.33 | 3.6500 | 2.8100 |
| 2012 | 28.44 | 71.56 | 3.3100 | 2.1600 |
| 2013 | 32.39 | 67.61 | 2.5800 | 1.4200 |
| 2014 | 36.56 | 63.44 | 1.9100 | 1.1300 |
| 2015 | 36.67 | 63.33 | 1.8100 | 1.0300 |
| 2016 | 36.15 | 63.85 | 1.7600 | 0.8000 |
| 2017 | 36.27 | 63.73 | 1.8500 | 1.0800 |
| 2018 | 35.94 | 64.06 | 2.0100 | 1.5500 |
| 2019 | 38.90 | 61.10 | 1.8800 | 1.4500 |
| 2020 | 40.21 | 59.79 | 1.4300 | 1.1400 |
| 2021 | 42.70 | 57.30 | 1.2900 | 0.9100 |
| 2022 | 40.90 | 59.10 | 1.7600 | 0.8300 |
| 2023 | 38.03 | 61.97 | 1.1500 | 0.3700 |
| 2024 | 35.75 | 64.25 | 1.1800 | 0.3800 |
成本费用分析
| 类别\年份 | 营业成本 （元) |
销售费用 （元) |
管理费用 （元) |
财务费用 （元) |
| 2008 | 4124000000.0000 | 668000000.0000 | 637000000.0000 | 926600.0000 |
| 2009 | 4449000000.0000 | 715000000.0000 | 677000000.0000 | -127000.0000 |
| 2010 | 4850000000.0000 | 792000000.0000 | 763000000.0000 | -4554200.0000 |
| 2011 | 5448000000.0000 | 870000000.0000 | 812000000.0000 | -5712500.0000 |
| 2012 | 6050000000.0000 | 965000000.0000 | 944000000.0000 | -81949100.0000 |
| 2013 | 6912000000.0000 | 1046000000.0000 | 1097000000.0000 | -50935300.0000 |
| 2014 | 8723000000.0000 | 1200000000.0000 | 1257000000.0000 | 19928800.0000 |
| 2015 | 9155000000.0000 | 1342000000.0000 | 1362000000.0000 | 22629900.0000 |
| 2016 | 9595000000.0000 | 1466000000.0000 | 1431000000.0000 | 8529900.0000 |
| 2017 | 10284000000.0000 | 1516000000.0000 | 1434000000.0000 | 6278000.0000 |
| 2018 | 10840000000.0000 | 1533000000.0000 | 1436000000.0000 | 7372600.0000 |
| 2019 | 11370000000.0000 | 1704000000.0000 | 1508000000.0000 | 3993900.0000 |
| 2020 | 10827000000.0000 | 1383000000.0000 | 1473000000.0000 | -64332300.0000 |
| 2021 | 11192000000.0000 | 1557000000.0000 | 1574000000.0000 | -175000000.0000 |
| 2022 | 11880000000.0000 | 1640000000.0000 | 1672000000.0000 | 34181200.0000 |
| 2023 | 11676000000.0000 | 1619000000.0000 | 1727000000.0000 | -406000000.0000 |
| 2024 | 11649000000.0000 | 1692000000.0000 | 1784000000.0000 | 16333300.0000 |