中商官网
研究报告
微传播（430193）
主要经济指标
| 类别\年份 | 营业收入 （元) |
营业收入同比 （%) |
营业利润 （元) |
营业利润同比 （%) |
利润总额 （元) |
利润总额同比 （%) |
净利润 （元) |
净利润同比 （%) |
| 2024-06-30 | 141000000.0000 | 79.11 | -5194600.0000 | 28.31 | -5192000.0000 | 28.25 | -4804600.0000 | 8.04 |
| 2024-12-31 | 280000000.0000 | 56.42 | -48287500.0000 | 56.79 | -48297200.0000 | 56.82 | -37223800.0000 | 33.35 |
| 2023-12-31 | 179000000.0000 | -17.13 | -30796900.0000 | -67.33 | -30797500.0000 | -67.33 | -27915100.0000 | -68.03 |
| 2023-06-30 | 78724000.0000 | -25.73 | -4048500.0000 | -84.36 | -4048500.0000 | -84.36 | -4447000.0000 | -80.81 |
| 2022-12-31 | 216000000.0000 | -8.09 | -94273800.0000 | -12.71 | -94272500.0000 | -12.71 | -87319200.0000 | -16.04 |
| 2022-06-30 | 106000000.0000 | -44.21 | -25886600.0000 | -1004.62 | -25886700.0000 | -961.57 | -23167600.0000 | -852.02 |
| 2021-12-31 | 235000000.0000 | -52.33 | -108000000.0000 | -609.82 | -108000000.0000 | -627.95 | -104000000.0000 | -591.97 |
| 2021-06-30 | 190000000.0000 | -18.45 | 2861600.0000 | -92.44 | 3004600.0000 | -92.06 | 3080700.0000 | -90.06 |
| 2020-12-31 | 493000000.0000 | 6.02 | 21183800.0000 | -78.10 | 20456500.0000 | -79.00 | 21139400.0000 | -78.00 |
| 2020-06-30 | 233000000.0000 | 27.32 | 37834400.0000 | -15.85 | 37835600.0000 | -16.69 | 31006100.0000 | -31.87 |
| 2019-06-30 | 183000000.0000 | 19.61 | 44958900.0000 | 1.75 | 45415900.0000 | 2.60 | 45508400.0000 | 7.21 |
| 2019-12-31 | 465000000.0000 | 13.41 | 96714300.0000 | -8.76 | 97421500.0000 | -8.95 | 96092400.0000 | -11.03 |
| 2018-12-31 | 410000000.0000 | 17.82 | 106000000.0000 | 29.26 | 107000000.0000 | 28.98 | 108000000.0000 | 29.69 |
| 2018-06-30 | 153000000.0000 | 30.77 | 44183900.0000 | 45.34 | 44263200.0000 | 45.07 | 42447500.0000 | 42.85 |
| 2018-03-31 | 81479200.0000 | 148.09 | 18472800.0000 | 67.12 | 18551200.0000 | 62.72 | 17827000.0000 | 63.65 |
| 2017-06-30 | 117000000.0000 | 156.57 | 30401100.0000 | 58.94 | 30512500.0000 | 52.19 | 29714000.0000 | 14.75 |
| 2017-03-31 | 32842700.0000 | -- | 11053400.0000 | -- | 11400400.0000 | -- | 10893200.0000 | -- |
| 2017-12-31 | 348000000.0000 | 228.30 | 82008300.0000 | 99.41 | 82957700.0000 | 96.59 | 83273200.0000 | 74.85 |
| 2016-06-30 | 45600900.0000 | 5400.71 | 19127000.0000 | -1409.08 | 20049000.0000 | -1475.76 | 25894100.0000 | -1876.85 |
| 2016-12-31 | 106000000.0000 | 115.04 | 41126200.0000 | 72.79 | 42199300.0000 | 82.93 | 47624700.0000 | 182.28 |
| 2015-12-31 | 49293000.0000 | 6362.96 | 23801600.0000 | -955.19 | 23069000.0000 | -1236.40 | 16871400.0000 | -914.65 |
| 2015-06-30 | 829000.0000 | 225.99 | -1461100.0000 | -26.97 | -1457300.0000 | 9.62 | -1457300.0000 | 9.62 |
| 2014-12-31 | 762700.0000 | -72.73 | -2783200.0000 | 24.42 | -2030000.0000 | 286.00 | -2071000.0000 | 299.81 |
| 2013-12-31 | 2796800.0000 | -46.27 | -2236900.0000 | -401.31 | -525900.0000 | -145.04 | -518000.0000 | -153.18 |
| 2014-06-30 | 254300.0000 | -80.42 | -2000600.0000 | 219.33 | -1329400.0000 | -1169.51 | -1329400.0000 | -1169.51 |
| 2012-09-30 | 4073100.0000 | -- | 1038600.0000 | -- | 1202900.0000 | -- | 902200.0000 | -- |
| 2012-12-31 | 5205400.0000 | 11.59 | 742400.0000 | 264.64 | 1167600.0000 | 281.44 | 974100.0000 | 282.00 |
| 2013-06-30 | 1298800.0000 | -7.17 | -626500.0000 | -1328.43 | 124300.0000 | 67.75 | 124300.0000 | 67.75 |
| 2010-12-31 | 4602100.0000 | -- | -202300.0000 | -∞ | 136100.0000 | -- | 137600.0000 | -- |
| 2012-06-30 | 1399100.0000 | -- | 51000.0000 | -- | 74100.0000 | -- | 74100.0000 | -- |
| 2011-12-31 | 4664700.0000 | 1.36 | 203600.0000 | -200.64 | 306100.0000 | 124.91 | 255000.0000 | 85.32 |
盈利能力分析
| 类别\年份 | 销售毛利率 （%) |
营业利润率 （%) |
总资产利润率 （%) |
净资产收益率 | 存货周转率 | 应收账款周转率 （次) |
总资产周转率 （次) |
| 2024-06 | -3.55 | -3.68 | -1.93 | -2.4300 | -- | 8.37 | 0.52 |
| 2024-12 | -17.86 | -17.25 | -20.82 | -19.1500 | -- | 8.22 | 1.21 |
| 2023-12 | -7.26 | -17.21 | -10.77 | -12.1600 | -- | 5.01 | 0.63 |
| 2023-06 | -1.66 | -5.14 | -1.27 | -1.8300 | -- | 4.66 | 0.25 |
| 2022-12 | -32.41 | -43.64 | -26.48 | -29.8400 | -- | 3.61 | 0.61 |
| 2022-06 | -21.70 | -24.42 | -6.30 | -7.1800 | -- | 3.55 | 0.26 |
| 2021-12 | -34.47 | -45.96 | -28.20 | -22.9500 | -- | 2.24 | 0.61 |
| 2021-06 | 1.58 | 1.58 | 0.57 | 0.4300 | -- | 2.77 | 0.36 |
| 2020-12 | 4.67 | 4.15 | 3.92 | 3.7300 | -- | 3.61 | 0.94 |
| 2020-06 | 9.44 | 16.24 | 6.39 | 5.0800 | -- | 3.58 | 0.39 |
| 2019-06 | 24.59 | 24.82 | 8.78 | 9.8300 | -- | 2.80 | 0.35 |
| 2019-12 | 20.65 | 20.95 | 16.85 | 19.6700 | -- | 3.19 | 0.80 |
| 2018-12 | 25.12 | 26.10 | 21.31 | 29.2000 | -- | -- | 0.82 |
| 2018-06 | 27.45 | 28.93 | 9.44 | 15.0600 | -- | -- | 0.33 |
| 2018-03 | 23.06 | 22.77 | 3.96 | 6.6100 | -- | 3.62 | 0.17 |
| 2017-06 | 25.79 | 26.08 | 10.52 | 15.4500 | -- | 5.00 | 0.40 |
| 2017-03 | 33.66 | 34.71 | -- | 9.1500 | -- | -- | -- |
| 2017-12 | 23.28 | 23.84 | 22.48 | 38.0100 | -- | 6.56 | 0.94 |
| 2016-06 | 41.94 | 43.97 | 12.08 | 17.9300 | -- | 11.43 | 0.27 |
| 2016-12 | 38.71 | 39.81 | 20.09 | 31.0000 | -- | 12.11 | 0.50 |
| 2015-12 | 48.29 | 46.80 | 15.80 | 41.7200 | -- | 11.85 | 0.34 |
| 2015-06 | -176.24 | -175.79 | -3.52 | -55.7200 | -- | 1.25 | 0.02 |
| 2014-12 | -364.91 | -266.16 | -52.56 | -47.2900 | -- | 0.38 | 0.20 |
| 2013-12 | -79.98 | -18.80 | -9.39 | -9.1300 | -- | 0.87 | 0.50 |
| 2014-06 | -786.71 | -522.77 | -32.12 | -27.9900 | -- | 0.23 | 0.06 |
| 2012-09 | 25.50 | 29.53 | 16.52 | -- | -- | 2.32 | 0.56 |
| 2012-12 | 14.26 | 22.43 | 17.15 | 24.0700 | -- | 2.11 | 0.76 |
| 2013-06 | -48.24 | 9.57 | 2.02 | 2.0700 | -- | 0.63 | 0.21 |
| 2010-12 | -4.40 | 2.96 | 3.01 | -- | 4.3700 | 24.16 | 1.02 |
| 2012-06 | 3.64 | 5.30 | -- | 2.7500 | -- | -- | -- |
| 2011-12 | 4.36 | 6.56 | 9.23 | -- | -- | 10.78 | 1.41 |
偿债能力分析
| 类别\年份 | 资产负债率 （%) |
股东权益比率 （%) |
流动比率 | 速动比率 |
| 2024-06 | 18.79 | 81.04 | 3.2500 | 2.7500 |
| 2024-12 | 18.81 | 81.47 | 2.9800 | 2.4000 |
| 2023-12 | 21.99 | 77.97 | 2.7800 | 2.5900 |
| 2023-06 | 19.45 | 80.56 | 3.4400 | 2.8700 |
| 2022-12 | 26.51 | 73.31 | 2.7700 | 2.3500 |
| 2022-06 | 19.90 | 80.05 | 3.2100 | 2.3100 |
| 2021-12 | 11.83 | 88.25 | 5.1200 | 3.7500 |
| 2021-06 | 2.28 | 97.71 | 28.4300 | 21.8100 |
| 2020-12 | 2.68 | 97.32 | 24.1000 | 18.9500 |
| 2020-06 | 3.88 | 96.11 | 14.8800 | 9.4900 |
| 2019-06 | 5.94 | 94.00 | 9.8200 | 6.2000 |
| 2019-12 | 7.21 | 92.73 | 8.2400 | 6.0400 |
| 2018-12 | 12.20 | 87.65 | 6.1500 | 3.8200 |
| 2018-06 | 20.03 | 79.96 | 3.2900 | 2.7000 |
| 2018-03 | 25.00 | 75.00 | 2.5200 | 2.1200 |
| 2017-06 | 28.55 | 71.38 | 1.8900 | 1.7800 |
| 2017-03 | -- | -- | -- | -- |
| 2017-12 | 29.54 | 70.73 | 1.8000 | 1.6600 |
| 2016-06 | 5.41 | 94.58 | 13.1900 | 11.9200 |
| 2016-12 | 15.40 | 84.29 | 4.0800 | 3.5800 |
| 2015-12 | 10.03 | 89.73 | 9.9300 | 9.8600 |
| 2015-06 | 0.60 | 99.40 | 171.4800 | 168.4600 |
| 2014-12 | 13.42 | 86.58 | 6.8100 | 4.0200 |
| 2013-12 | 3.36 | 96.64 | 44.6600 | 35.9500 |
| 2014-06 | 1.29 | 98.71 | 71.6400 | 46.8000 |
| 2012-09 | 19.49 | 80.51 | 4.5400 | 4.1600 |
| 2012-12 | 12.86 | 87.14 | 6.9400 | 6.1300 |
| 2013-06 | 1.66 | 98.34 | 54.8300 | 47.7400 |
| 2010-12 | 46.83 | 53.17 | 1.5800 | 1.2100 |
| 2012-06 | -- | -- | -- | -- |
| 2011-12 | 19.80 | 80.20 | 3.5900 | 3.5000 |
成本费用分析
| 类别\年份 | 营业成本 （元) |
销售费用 （元) |
管理费用 （元) |
财务费用 （元) |
| 2024-06 | 146000000.0000 | 3367000.0000 | 2951600.0000 | -21100.0000 |
| 2024-12 | 330000000.0000 | 6098500.0000 | 5958800.0000 | -399000.0000 |
| 2023-12 | 192000000.0000 | 6819000.0000 | 7737900.0000 | -109000.0000 |
| 2023-06 | 80028000.0000 | 3324700.0000 | 4720100.0000 | 133400.0000 |
| 2022-12 | 286000000.0000 | 6081600.0000 | 18327700.0000 | -674200.0000 |
| 2022-06 | 129000000.0000 | 1035200.0000 | 15047600.0000 | 111600.0000 |
| 2021-12 | 316000000.0000 | 6082900.0000 | 17751600.0000 | -290600.0000 |
| 2021-06 | 187000000.0000 | 487700.0000 | 5765100.0000 | -158700.0000 |
| 2020-12 | 470000000.0000 | 511300.0000 | 6214200.0000 | -296500.0000 |
| 2020-06 | 211000000.0000 | 265500.0000 | 2025600.0000 | -109100.0000 |
| 2019-06 | 138000000.0000 | 426100.0000 | 4378700.0000 | -37300.0000 |
| 2019-12 | 369000000.0000 | 720600.0000 | 3775800.0000 | -68700.0000 |
| 2018-12 | 307000000.0000 | 1382300.0000 | 5347400.0000 | -344600.0000 |
| 2018-06 | 111000000.0000 | 758500.0000 | 2097200.0000 | -165300.0000 |
| 2018-03 | 62691800.0000 | 370300.0000 | 2487500.0000 | -92600.0000 |
| 2017-06 | 86820400.0000 | 542900.0000 | 2344300.0000 | -433300.0000 |
| 2017-03 | 21789400.0000 | 407200.0000 | 2518800.0000 | -293600.0000 |
| 2017-12 | 267000000.0000 | 1232300.0000 | 3391700.0000 | -49700.0000 |
| 2016-06 | 26473900.0000 | 1368700.0000 | 2491100.0000 | -359200.0000 |
| 2016-12 | 64964500.0000 | 2191200.0000 | 5837100.0000 | -584900.0000 |
| 2015-12 | 25491400.0000 | 1193100.0000 | 1741100.0000 | -90200.0000 |
| 2015-06 | 2290000.0000 | 237500.0000 | 529800.0000 | -3200.0000 |
| 2014-12 | 3545900.0000 | 277100.0000 | 1287200.0000 | -600.0000 |
| 2013-12 | 5033700.0000 | 725200.0000 | 1304300.0000 | 39.0000 |
| 2014-06 | 2254900.0000 | 142200.0000 | 822600.0000 | -500.0000 |
| 2012-09 | 3034400.0000 | 544300.0000 | 731300.0000 | -500.0000 |
| 2012-12 | 4463000.0000 | 984700.0000 | 1090700.0000 | -1500.0000 |
| 2013-06 | 1925300.0000 | 199200.0000 | 760500.0000 | 100.0000 |
| 2010-12 | 4804400.0000 | 864600.0000 | 639700.0000 | -900.0000 |
| 2012-06 | 1348200.0000 | 559400.0000 | 370600.0000 | 1500.0000 |
| 2011-12 | 4461100.0000 | 601100.0000 | 709500.0000 | -4800.0000 |