中商官网
研究报告
微传播（430193）
主要经济指标
| 类别\年份 | 营业收入 （元) |
营业利润 （元) |
利润总额 （元) |
净利润 （元) |
资产总计 （元) |
负债合计 （元) |
股东权益合计 （元) |
| 2010 | 4602100.0000 | -202300.0000 | 136100.0000 | 137600.0000 | 4520300.0000 | 2117000.0000 | 2403300.0000 |
| 2011 | 4664700.0000 | 203600.0000 | 306100.0000 | 255000.0000 | 3314600.0000 | 656200.0000 | 2658300.0000 |
| 2012 | 5205400.0000 | 742400.0000 | 1167600.0000 | 974100.0000 | 6808700.0000 | 875800.0000 | 5932900.0000 |
| 2013 | 2796800.0000 | -2236900.0000 | -525900.0000 | -518000.0000 | 5603200.0000 | 188300.0000 | 5414800.0000 |
| 2014 | 762700.0000 | -2783200.0000 | -2030000.0000 | -2071000.0000 | 3862300.0000 | 518400.0000 | 3343800.0000 |
| 2015 | 49293000.0000 | 23801600.0000 | 23069000.0000 | 16871400.0000 | 146000000.0000 | 14646800.0000 | 131000000.0000 |
| 2016 | 106000000.0000 | 41126200.0000 | 42199300.0000 | 47624700.0000 | 210000000.0000 | 32345900.0000 | 177000000.0000 |
| 2017 | 348000000.0000 | 82008300.0000 | 82957700.0000 | 83273200.0000 | 369000000.0000 | 109000000.0000 | 261000000.0000 |
| 2018 | 410000000.0000 | 106000000.0000 | 107000000.0000 | 108000000.0000 | 502000000.0000 | 61250700.0000 | 440000000.0000 |
| 2019 | 465000000.0000 | 96714300.0000 | 97421500.0000 | 96092400.0000 | 578000000.0000 | 41645000.0000 | 536000000.0000 |
| 2020 | 493000000.0000 | 21183800.0000 | 20456500.0000 | 21139400.0000 | 522000000.0000 | 13992800.0000 | 508000000.0000 |
| 2021 | 235000000.0000 | -108000000.0000 | -108000000.0000 | -104000000.0000 | 383000000.0000 | 45303500.0000 | 338000000.0000 |
| 2022 | 216000000.0000 | -94273800.0000 | -94272500.0000 | -87319200.0000 | 356000000.0000 | 94389800.0000 | 261000000.0000 |
| 2023 | 179000000.0000 | -30796900.0000 | -30797500.0000 | -27915100.0000 | 286000000.0000 | 62896300.0000 | 223000000.0000 |
| 2024 | 280000000.0000 | -48287500.0000 | -48297200.0000 | -37223800.0000 | 232000000.0000 | 43643800.0000 | 189000000.0000 |
盈利能力分析
| 类别\年份 | 销售毛利率 （%) |
营业利润率 （%) |
总资产利润率 （%) |
净资产收益率 | 存货周转率 | 应收账款周转率 （次) |
总资产周转率 （次) |
| 2010 | -4.40 | 2.96 | 3.01 | -- | 4.3700 | 24.16 | 1.02 |
| 2011 | 4.36 | 6.56 | 9.23 | -- | -- | 10.78 | 1.41 |
| 2012 | 14.26 | 22.43 | 17.15 | -- | -- | 2.11 | 0.76 |
| 2013 | -79.98 | -18.80 | -9.39 | -- | -- | 0.87 | 0.50 |
| 2014 | -364.91 | -266.16 | -52.56 | -- | -- | 0.38 | 0.20 |
| 2015 | 48.29 | 46.80 | 15.80 | -- | -- | 11.85 | 0.34 |
| 2016 | 38.71 | 39.81 | 20.09 | -- | -- | 12.11 | 0.50 |
| 2017 | 23.28 | 23.84 | 22.48 | -- | -- | 6.56 | 0.94 |
| 2018 | 25.12 | 26.10 | 21.31 | -- | -- | -- | 0.82 |
| 2019 | 20.65 | 20.95 | 16.85 | -- | -- | 3.19 | 0.80 |
| 2020 | 4.67 | 4.15 | 3.92 | -- | -- | 3.61 | 0.94 |
| 2021 | -34.47 | -45.96 | -28.20 | -- | -- | 2.24 | 0.61 |
| 2022 | -32.41 | -43.64 | -26.48 | -- | -- | 3.61 | 0.61 |
| 2023 | -7.26 | -17.21 | -10.77 | -- | -- | 5.01 | 0.63 |
| 2024 | -17.86 | -17.25 | -20.82 | -19.1500 | -- | 8.22 | 1.21 |
偿债能力分析
| 类别\年份 | 资产负债率 （%) |
股东权益比率 （%) |
流动比率 | 速动比率 |
| 2010 | 46.83 | 53.17 | 1.5800 | 1.2100 |
| 2011 | 19.80 | 80.20 | 3.5900 | 3.5000 |
| 2012 | 12.86 | 87.14 | 6.9400 | 6.1300 |
| 2013 | 3.36 | 96.64 | 44.6600 | 35.9500 |
| 2014 | 13.42 | 86.58 | 6.8100 | 4.0200 |
| 2015 | 10.03 | 89.73 | 9.9300 | 9.8600 |
| 2016 | 15.40 | 84.29 | 4.0800 | 3.5800 |
| 2017 | 29.54 | 70.73 | 1.8000 | 1.6600 |
| 2018 | 12.20 | 87.65 | 6.1500 | 3.8200 |
| 2019 | 7.21 | 92.73 | 8.2400 | 6.0400 |
| 2020 | 2.68 | 97.32 | 24.1000 | 18.9500 |
| 2021 | 11.83 | 88.25 | 5.1200 | 3.7500 |
| 2022 | 26.51 | 73.31 | 2.7700 | 2.3500 |
| 2023 | 21.99 | 77.97 | 2.7800 | 2.5900 |
| 2024 | 18.81 | 81.47 | 2.9800 | 2.4000 |
成本费用分析
| 类别\年份 | 营业成本 （元) |
销售费用 （元) |
管理费用 （元) |
财务费用 （元) |
| 2010 | 4804400.0000 | 864600.0000 | 639700.0000 | -900.0000 |
| 2011 | 4461100.0000 | 601100.0000 | 709500.0000 | -4800.0000 |
| 2012 | 4463000.0000 | 984700.0000 | 1090700.0000 | -1500.0000 |
| 2013 | 5033700.0000 | 725200.0000 | 1304300.0000 | 39.0000 |
| 2014 | 3545900.0000 | 277100.0000 | 1287200.0000 | -600.0000 |
| 2015 | 25491400.0000 | 1193100.0000 | 1741100.0000 | -90200.0000 |
| 2016 | 64964500.0000 | 2191200.0000 | 5837100.0000 | -584900.0000 |
| 2017 | 267000000.0000 | 1232300.0000 | 3391700.0000 | -49700.0000 |
| 2018 | 307000000.0000 | 1382300.0000 | 5347400.0000 | -344600.0000 |
| 2019 | 369000000.0000 | 720600.0000 | 3775800.0000 | -68700.0000 |
| 2020 | 470000000.0000 | 511300.0000 | 6214200.0000 | -296500.0000 |
| 2021 | 316000000.0000 | 6082900.0000 | 17751600.0000 | -290600.0000 |
| 2022 | 286000000.0000 | 6081600.0000 | 18327700.0000 | -674200.0000 |
| 2023 | 192000000.0000 | 6819000.0000 | 7737900.0000 | -109000.0000 |
| 2024 | 330000000.0000 | 6098500.0000 | 5958800.0000 | -399000.0000 |