中商官网
研究报告
报喜鸟（002154）
主要经济指标
| 类别\年份 | 营业收入 （元) |
营业利润 （元) |
利润总额 （元) |
净利润 （元) |
资产总计 （元) |
负债合计 （元) |
股东权益合计 （元) |
| 2004 | 293000000.0000 | 37737600.0000 | 37716800.0000 | 26833500.0000 | 231000000.0000 | 111000000.0000 | 120000000.0000 |
| 2005 | 308000000.0000 | 38990900.0000 | 40195100.0000 | 29601100.0000 | 256000000.0000 | 106000000.0000 | 151000000.0000 |
| 2006 | 345000000.0000 | 55464100.0000 | 53877800.0000 | 42161600.0000 | 299000000.0000 | 118000000.0000 | 181000000.0000 |
| 2007 | 468000000.0000 | 104000000.0000 | 101000000.0000 | 82930200.0000 | 777000000.0000 | 240000000.0000 | 537000000.0000 |
| 2008 | 938000000.0000 | 167000000.0000 | 166000000.0000 | 123000000.0000 | 1227000000.0000 | 564000000.0000 | 663000000.0000 |
| 2009 | 1092000000.0000 | 211000000.0000 | 221000000.0000 | 185000000.0000 | 1991000000.0000 | 395000000.0000 | 1596000000.0000 |
| 2010 | 1258000000.0000 | 283000000.0000 | 294000000.0000 | 243000000.0000 | 2579000000.0000 | 714000000.0000 | 1864000000.0000 |
| 2011 | 2028000000.0000 | 423000000.0000 | 433000000.0000 | 359000000.0000 | 4086000000.0000 | 1900000000.0000 | 2186000000.0000 |
| 2012 | 2254000000.0000 | 487000000.0000 | 495000000.0000 | 469000000.0000 | 4770000000.0000 | 2134000000.0000 | 2635000000.0000 |
| 2013 | 2018000000.0000 | 219000000.0000 | 234000000.0000 | 159000000.0000 | 4586000000.0000 | 1961000000.0000 | 2625000000.0000 |
| 2014 | 2275000000.0000 | 162000000.0000 | 205000000.0000 | 134000000.0000 | 4349000000.0000 | 1622000000.0000 | 2727000000.0000 |
| 2015 | 2242000000.0000 | 166000000.0000 | 176000000.0000 | 100000000.0000 | 4534000000.0000 | 1736000000.0000 | 2797000000.0000 |
| 2016 | 2008000000.0000 | -400000000.0000 | -382000000.0000 | -387000000.0000 | 4162000000.0000 | 1763000000.0000 | 2399000000.0000 |
| 2017 | 2601000000.0000 | 41964800.0000 | 36657900.0000 | 30427000.0000 | 4256000000.0000 | 1729000000.0000 | 2527000000.0000 |
| 2018 | 3110000000.0000 | 123000000.0000 | 129000000.0000 | 50928800.0000 | 4196000000.0000 | 1404000000.0000 | 2792000000.0000 |
| 2019 | 3273000000.0000 | 276000000.0000 | 282000000.0000 | 204000000.0000 | 4417000000.0000 | 1526000000.0000 | 2892000000.0000 |
| 2020 | 3788000000.0000 | 516000000.0000 | 513000000.0000 | 390000000.0000 | 4859000000.0000 | 1536000000.0000 | 3322000000.0000 |
| 2021 | 4451000000.0000 | 625000000.0000 | 616000000.0000 | 479000000.0000 | 6118000000.0000 | 1851000000.0000 | 4266000000.0000 |
| 2022 | 4313000000.0000 | 604000000.0000 | 607000000.0000 | 476000000.0000 | 5990000000.0000 | 1942000000.0000 | 4049000000.0000 |
| 2023 | 5254000000.0000 | 890000000.0000 | 899000000.0000 | 729000000.0000 | 7055000000.0000 | 2585000000.0000 | 4470000000.0000 |
| 2024 | 5153000000.0000 | 685000000.0000 | 688000000.0000 | 520000000.0000 | 6676000000.0000 | 2175000000.0000 | 4501000000.0000 |
盈利能力分析
| 类别\年份 | 销售毛利率 （%) |
营业利润率 （%) |
总资产利润率 （%) |
净资产收益率 | 存货周转率 | 应收账款周转率 （次) |
总资产周转率 （次) |
| 2004 | 12.97 | 12.87 | 16.33 | 25.1300 | 1.7900 | 11.31 | 1.27 |
| 2005 | 12.34 | 13.05 | 15.70 | 21.8900 | 1.8000 | 10.59 | 1.20 |
| 2006 | 15.36 | 15.62 | 18.02 | 25.5700 | 2.1000 | 8.74 | 1.15 |
| 2007 | 21.79 | 21.58 | 13.00 | 27.0700 | 2.5200 | 7.45 | 0.60 |
| 2008 | 17.80 | 17.70 | 13.53 | 20.7500 | 2.3900 | 9.41 | 0.76 |
| 2009 | 19.41 | 20.24 | 11.10 | 25.3500 | 1.8000 | 9.01 | 0.55 |
| 2010 | 22.50 | 23.37 | 11.40 | 14.1400 | 1.7400 | 6.51 | 0.49 |
| 2011 | 20.86 | 21.35 | 10.60 | 18.4200 | 1.9100 | 4.13 | 0.50 |
| 2012 | 21.61 | 21.96 | 10.38 | 20.0800 | 1.3200 | 2.92 | 0.47 |
| 2013 | 10.85 | 11.60 | 5.10 | 6.0400 | 0.7700 | 2.97 | 0.44 |
| 2014 | 7.12 | 9.01 | 4.71 | 5.0200 | 0.8400 | 4.37 | 0.52 |
| 2015 | 6.60 | 7.85 | 3.88 | 3.6300 | 0.8600 | 4.30 | 0.49 |
| 2016 | -19.87 | -19.02 | -9.18 | -14.9000 | 1.0500 | 4.25 | 0.48 |
| 2017 | 1.50 | 1.41 | 0.86 | 1.0600 | 1.2800 | 6.52 | 0.61 |
| 2018 | 2.03 | 4.15 | 3.07 | 2.0300 | 1.5200 | 8.04 | 0.74 |
| 2019 | 4.86 | 8.62 | 6.38 | 8.0700 | 1.3700 | 8.36 | 0.74 |
| 2020 | 11.46 | 13.54 | 10.56 | 12.0300 | 1.4000 | 8.05 | 0.78 |
| 2021 | 12.31 | 13.84 | 10.07 | 13.3800 | 1.5200 | 7.93 | 0.73 |
| 2022 | 11.20 | 14.07 | 10.13 | 11.2200 | 1.3800 | 7.31 | 0.72 |
| 2023 | 14.54 | 17.11 | 12.74 | 16.9600 | 1.5900 | 8.38 | 0.74 |
| 2024 | 11.35 | 13.35 | 10.31 | 11.3800 | 1.5300 | 7.69 | 0.77 |
偿债能力分析
| 类别\年份 | 资产负债率 （%) |
股东权益比率 （%) |
流动比率 | 速动比率 |
| 2004 | 48.05 | 51.95 | 1.7400 | 0.6700 |
| 2005 | 41.41 | 58.98 | 2.1100 | 0.9400 |
| 2006 | 39.46 | 60.54 | 2.2300 | 1.3100 |
| 2007 | 30.89 | 69.11 | 2.4600 | 1.5600 |
| 2008 | 45.97 | 54.03 | 1.2300 | 0.6100 |
| 2009 | 19.84 | 80.16 | 3.8500 | 2.8600 |
| 2010 | 27.69 | 72.28 | 2.8900 | 1.4400 |
| 2011 | 46.50 | 53.50 | 2.8200 | 1.6000 |
| 2012 | 44.74 | 55.24 | 2.3400 | 1.5300 |
| 2013 | 42.76 | 57.24 | 2.0100 | 0.9800 |
| 2014 | 37.30 | 62.70 | 2.4400 | 0.9900 |
| 2015 | 38.29 | 61.69 | 1.5400 | 0.6800 |
| 2016 | 42.36 | 57.64 | 1.2400 | 0.5600 |
| 2017 | 40.63 | 59.38 | 1.0200 | 0.4900 |
| 2018 | 33.46 | 66.54 | 1.3600 | 0.5900 |
| 2019 | 34.55 | 65.47 | 1.5000 | 0.7400 |
| 2020 | 31.61 | 68.37 | 2.0300 | 1.2500 |
| 2021 | 30.25 | 69.73 | 2.1900 | 1.4600 |
| 2022 | 32.42 | 67.60 | 2.0000 | 1.2900 |
| 2023 | 36.64 | 63.36 | 1.8400 | 1.3100 |
| 2024 | 32.58 | 67.42 | 2.0300 | 1.3800 |
成本费用分析
| 类别\年份 | 营业成本 （元) |
销售费用 （元) |
管理费用 （元) |
财务费用 （元) |
| 2004 | 255000000.0000 | 32949300.0000 | 27426900.0000 | 1394100.0000 |
| 2005 | 270000000.0000 | 40388600.0000 | 29069000.0000 | 1132900.0000 |
| 2006 | 292000000.0000 | 43419200.0000 | 34445200.0000 | 70500.0000 |
| 2007 | 366000000.0000 | 72001800.0000 | 38796300.0000 | -786500.0000 |
| 2008 | 771000000.0000 | 169000000.0000 | 107000000.0000 | 8884400.0000 |
| 2009 | 880000000.0000 | 193000000.0000 | 130000000.0000 | 6366900.0000 |
| 2010 | 975000000.0000 | 208000000.0000 | 164000000.0000 | 3573300.0000 |
| 2011 | 1605000000.0000 | 358000000.0000 | 312000000.0000 | 24593200.0000 |
| 2012 | 1767000000.0000 | 473000000.0000 | 347000000.0000 | 69396400.0000 |
| 2013 | 1799000000.0000 | 645000000.0000 | 347000000.0000 | -14145800.0000 |
| 2014 | 2113000000.0000 | 756000000.0000 | 306000000.0000 | 16715600.0000 |
| 2015 | 2094000000.0000 | 707000000.0000 | 304000000.0000 | 25325200.0000 |
| 2016 | 2407000000.0000 | 765000000.0000 | 286000000.0000 | 35386300.0000 |
| 2017 | 2562000000.0000 | 914000000.0000 | 359000000.0000 | 27764500.0000 |
| 2018 | 3047000000.0000 | 1159000000.0000 | 391000000.0000 | 21963100.0000 |
| 2019 | 3114000000.0000 | 1284000000.0000 | 308000000.0000 | 11406700.0000 |
| 2020 | 3354000000.0000 | 1501000000.0000 | 264000000.0000 | 8721200.0000 |
| 2021 | 3903000000.0000 | 1765000000.0000 | 329000000.0000 | 7744300.0000 |
| 2022 | 3830000000.0000 | 1711000000.0000 | 279000000.0000 | 7743600.0000 |
| 2023 | 4490000000.0000 | 2031000000.0000 | 370000000.0000 | 8454100.0000 |
| 2024 | 4568000000.0000 | 2130000000.0000 | 379000000.0000 | 11106000.0000 |