中商官网
研究报告
分众传媒（002027）
主要经济指标
| 类别\年份 | 营业收入 （元) |
营业利润 （元) |
利润总额 （元) |
净利润 （元) |
资产总计 （元) |
负债合计 （元) |
股东权益合计 （元) |
| 2001 | 850000000.0000 | 23493100.0000 | 23537000.0000 | 19987100.0000 | 189000000.0000 | 85626300.0000 | 103000000.0000 |
| 2002 | 1165000000.0000 | 51648500.0000 | 51338800.0000 | 43285700.0000 | 326000000.0000 | 180000000.0000 | 146000000.0000 |
| 2003 | 1744000000.0000 | 66458500.0000 | 66551400.0000 | 56242700.0000 | 456000000.0000 | 250000000.0000 | 206000000.0000 |
| 2004 | 1810000000.0000 | 63303400.0000 | 62523200.0000 | 52520900.0000 | 832000000.0000 | 284000000.0000 | 548000000.0000 |
| 2005 | 2396000000.0000 | 93527800.0000 | 93169300.0000 | 82179900.0000 | 1273000000.0000 | 667000000.0000 | 606000000.0000 |
| 2006 | 3372000000.0000 | 72003100.0000 | 71798900.0000 | 58917800.0000 | 1332000000.0000 | 661000000.0000 | 671000000.0000 |
| 2007 | 3031000000.0000 | 46881000.0000 | 54733500.0000 | 52401000.0000 | 1454000000.0000 | 737000000.0000 | 717000000.0000 |
| 2008 | 2039000000.0000 | -27304800.0000 | 2808300.0000 | 4415100.0000 | 940000000.0000 | 221000000.0000 | 719000000.0000 |
| 2009 | 1972000000.0000 | -79110400.0000 | -76205300.0000 | -68081100.0000 | 1089000000.0000 | 439000000.0000 | 649000000.0000 |
| 2010 | 1644000000.0000 | 13004800.0000 | 13514400.0000 | 9840900.0000 | 1043000000.0000 | 380000000.0000 | 663000000.0000 |
| 2011 | 1272000000.0000 | -69390700.0000 | -70464900.0000 | -54761900.0000 | 920000000.0000 | 310000000.0000 | 610000000.0000 |
| 2012 | 1337000000.0000 | 11130500.0000 | 11608600.0000 | 6785400.0000 | 910000000.0000 | 293000000.0000 | 617000000.0000 |
| 2013 | 1418000000.0000 | -117000000.0000 | -112000000.0000 | -126000000.0000 | 684000000.0000 | 195000000.0000 | 489000000.0000 |
| 2014 | 7497000000.0000 | 2575000000.0000 | 2948000000.0000 | 2417000000.0000 | 8849000000.0000 | 3156000000.0000 | 5693000000.0000 |
| 2015 | 8627000000.0000 | 3498000000.0000 | 3968000000.0000 | 3386000000.0000 | 12502000000.0000 | 7766000000.0000 | 4736000000.0000 |
| 2016 | 10213000000.0000 | 4301000000.0000 | 5316000000.0000 | 4448000000.0000 | 12129000000.0000 | 3975000000.0000 | 8154000000.0000 |
| 2017 | 12014000000.0000 | 7244000000.0000 | 7232000000.0000 | 5973000000.0000 | 15555000000.0000 | 4997000000.0000 | 10558000000.0000 |
| 2018 | 14551000000.0000 | 6953000000.0000 | 6942000000.0000 | 5792000000.0000 | 19022000000.0000 | 4624000000.0000 | 14398000000.0000 |
| 2019 | 12136000000.0000 | 2366000000.0000 | 2348000000.0000 | 1855000000.0000 | 18687000000.0000 | 4681000000.0000 | 14006000000.0000 |
| 2020 | 12097000000.0000 | 5080000000.0000 | 5047000000.0000 | 4001000000.0000 | 21646000000.0000 | 4374000000.0000 | 17272000000.0000 |
| 2021 | 14836000000.0000 | 7745000000.0000 | 7733000000.0000 | 6112000000.0000 | 25555000000.0000 | 6873000000.0000 | 18683000000.0000 |
| 2022 | 9425000000.0000 | 3507000000.0000 | 3500000000.0000 | 2839000000.0000 | 25239000000.0000 | 7943000000.0000 | 17296000000.0000 |
| 2023 | 11904000000.0000 | 5792000000.0000 | 5793000000.0000 | 4800000000.0000 | 24361000000.0000 | 6320000000.0000 | 18041000000.0000 |
| 2024 | 12262000000.0000 | 6041000000.0000 | 6038000000.0000 | 5072000000.0000 | 22799000000.0000 | 5478000000.0000 | 17321000000.0000 |
盈利能力分析
| 类别\年份 | 销售毛利率 （%) |
营业利润率 （%) |
总资产利润率 （%) |
净资产收益率 | 存货周转率 | 应收账款周转率 （次) |
总资产周转率 （次) |
| 2001 | 2.59 | 2.77 | 12.45 | 21.5000 | 10.5100 | 89.33 | 4.50 |
| 2002 | 4.38 | 4.41 | 15.75 | 34.7400 | 10.0700 | 46.63 | 3.57 |
| 2003 | 3.73 | 3.82 | 14.59 | 32.2900 | 10.6400 | 28.59 | 3.82 |
| 2004 | 3.37 | 3.45 | 7.51 | 21.8200 | 10.4300 | 13.54 | 2.18 |
| 2005 | 3.71 | 3.89 | 7.32 | 14.4200 | 6.9300 | 11.11 | 1.88 |
| 2006 | 2.14 | 2.13 | 5.39 | 9.2100 | 6.8000 | 11.85 | 2.53 |
| 2007 | 0.26 | 1.81 | 3.76 | 7.5800 | 7.1400 | 9.39 | 2.08 |
| 2008 | -1.03 | 0.14 | 0.30 | 0.6300 | 6.6400 | 7.67 | 2.17 |
| 2009 | -4.41 | -3.86 | -7.00 | -10.0300 | 9.1100 | 10.61 | 1.81 |
| 2010 | 0.55 | 0.82 | 1.30 | 1.4900 | 8.2200 | 10.64 | 1.58 |
| 2011 | -4.95 | -5.54 | -7.66 | -8.6700 | 6.8200 | 9.27 | 1.38 |
| 2012 | 0.30 | 0.87 | 1.28 | 1.3500 | 9.5100 | 10.00 | 1.47 |
| 2013 | -8.74 | -7.90 | -16.37 | -22.4600 | 23.0700 | 17.65 | 2.07 |
| 2014 | 34.35 | 39.32 | 33.31 | 1.3400 | 23.3900 | 15.55 | 0.85 |
| 2015 | 40.55 | 46.00 | 31.74 | 73.2000 | -- | 7.80 | 0.69 |
| 2016 | 42.12 | 52.05 | 43.83 | 70.7300 | -- | 4.70 | 0.84 |
| 2017 | 47.97 | 60.20 | 46.49 | 67.6500 | 468.2500 | 4.67 | 0.77 |
| 2018 | 40.71 | 47.71 | 36.49 | 46.9200 | 992.4500 | 3.73 | 0.76 |
| 2019 | 12.38 | 19.35 | 12.56 | 13.7600 | 1872.9200 | 2.70 | 0.65 |
| 2020 | 36.55 | 41.72 | 23.32 | 26.1600 | 1015.4000 | 3.11 | 0.56 |
| 2021 | 44.63 | 52.12 | 30.26 | 33.1300 | 648.7800 | 4.50 | 0.58 |
| 2022 | 28.98 | 37.14 | 13.87 | 14.8200 | 320.9300 | 4.23 | 0.37 |
| 2023 | 41.44 | 48.66 | 23.78 | 28.4200 | 361.2400 | 7.23 | 0.49 |
| 2024 | 40.27 | 49.24 | 26.48 | 29.9100 | 469.0700 | 5.90 | 0.54 |
偿债能力分析
| 类别\年份 | 资产负债率 （%) |
股东权益比率 （%) |
流动比率 | 速动比率 |
| 2001 | 45.30 | 54.50 | 1.6600 | 0.7700 |
| 2002 | 55.21 | 44.79 | 1.4600 | 0.5800 |
| 2003 | 54.82 | 45.18 | 1.5700 | 0.8500 |
| 2004 | 34.13 | 65.87 | 2.6000 | 2.0000 |
| 2005 | 52.40 | 47.60 | 1.6200 | 0.7900 |
| 2006 | 49.62 | 50.38 | 1.6400 | 0.9300 |
| 2007 | 50.69 | 49.31 | 1.6600 | 1.1500 |
| 2008 | 23.51 | 76.49 | 3.0900 | 1.9700 |
| 2009 | 40.31 | 59.60 | 1.9200 | 1.4900 |
| 2010 | 36.43 | 63.57 | 1.8000 | 1.2700 |
| 2011 | 33.70 | 66.30 | 1.7300 | 1.1700 |
| 2012 | 32.20 | 67.80 | 1.7200 | 1.2200 |
| 2013 | 28.51 | 71.49 | 1.2500 | 1.1000 |
| 2014 | 35.67 | 64.33 | 1.3600 | 1.1600 |
| 2015 | 62.12 | 37.88 | 1.4400 | 1.3600 |
| 2016 | 32.77 | 67.23 | 2.5300 | 1.8200 |
| 2017 | 32.12 | 67.88 | 2.8500 | 1.9100 |
| 2018 | 24.31 | 75.69 | 3.4100 | 2.4900 |
| 2019 | 25.05 | 74.95 | 3.1400 | 2.8800 |
| 2020 | 20.21 | 79.79 | 2.7200 | 2.4700 |
| 2021 | 26.89 | 73.11 | 2.0300 | 1.9100 |
| 2022 | 31.47 | 68.53 | 1.7900 | 1.3800 |
| 2023 | 25.94 | 74.06 | 2.1400 | 2.0900 |
| 2024 | 24.03 | 75.97 | 2.5900 | 1.9600 |
成本费用分析
| 类别\年份 | 营业成本 （元) |
销售费用 （元) |
管理费用 （元) |
财务费用 （元) |
| 2001 | 828000000.0000 | 33940500.0000 | 9824500.0000 | -356700.0000 |
| 2002 | 1114000000.0000 | 33072400.0000 | 13652900.0000 | 653700.0000 |
| 2003 | 1679000000.0000 | 48340600.0000 | 22099100.0000 | 1587600.0000 |
| 2004 | 1749000000.0000 | 44905400.0000 | 22610400.0000 | 844700.0000 |
| 2005 | 2307000000.0000 | 39706400.0000 | 45741000.0000 | 2764600.0000 |
| 2006 | 3300000000.0000 | 67827900.0000 | 49886800.0000 | 5148600.0000 |
| 2007 | 3023000000.0000 | 85911900.0000 | 58797900.0000 | 15184200.0000 |
| 2008 | 2060000000.0000 | 67182500.0000 | 46819200.0000 | 9186700.0000 |
| 2009 | 2059000000.0000 | 54099200.0000 | 68534100.0000 | 1368600.0000 |
| 2010 | 1635000000.0000 | 43644600.0000 | 52330100.0000 | 5964300.0000 |
| 2011 | 1335000000.0000 | 63374200.0000 | 72747400.0000 | 2387200.0000 |
| 2012 | 1333000000.0000 | 47338100.0000 | 68455100.0000 | 2326700.0000 |
| 2013 | 1542000000.0000 | 60715100.0000 | 64587300.0000 | 5353600.0000 |
| 2014 | 4922000000.0000 | 1902000000.0000 | 539000000.0000 | 368800.0000 |
| 2015 | 5129000000.0000 | 1729000000.0000 | 436000000.0000 | -7069200.0000 |
| 2016 | 5911000000.0000 | 1944000000.0000 | 469000000.0000 | 4994300.0000 |
| 2017 | 6251000000.0000 | 1998000000.0000 | 302000000.0000 | 24020800.0000 |
| 2018 | 8627000000.0000 | 2331000000.0000 | 412000000.0000 | 46192900.0000 |
| 2019 | 10633000000.0000 | 2256000000.0000 | 576000000.0000 | 21550100.0000 |
| 2020 | 7676000000.0000 | 2150000000.0000 | 684000000.0000 | 25291400.0000 |
| 2021 | 8214000000.0000 | 2658000000.0000 | 503000000.0000 | 100000000.0000 |
| 2022 | 6694000000.0000 | 1779000000.0000 | 609000000.0000 | 112000000.0000 |
| 2023 | 6971000000.0000 | 2203000000.0000 | 443000000.0000 | 126000000.0000 |
| 2024 | 7324000000.0000 | 2268000000.0000 | 501000000.0000 | 131000000.0000 |